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“Did Steve Jobs really create the iPod and iPhone, or was it the creative collective of team members at Apple?

While building your first product, keep your costs low. Work out of your own apartment.

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

Our iPad app Paper is about capturing ideas.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej