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It turns out that ...

when it comes to content marketing, "Spray and Pray" doesn't cut it

Here's an example of what I mean

Standing in for Frank today is Bob Smith.

So I've shown how architecture can connect people on this kind of horizontal campus scale

Bob had to stand in for Frank due to an illness

So I've shown how tall buildings can be social connectors, but what about public architecture?

I need to start by telling you a little bit about my social life

Aside from the claimed speed improvements ...

I want to pause on that question: What makes a word real?

Before I go any further, let me clarify my role in all of this

I'm going to do this as a show of hands: How many of you still regularly refer to a dictionary, either print or online?

Okay, so that looks like most of you.

Now, a second question. Again, a show of hands

Okay, many fewer.

With that, let's turn to dictionaries

Now, don't get me wrong, dictionaries are fantastic resources, but they are human and they are not timeless

So, think about it this way

e-mail me if you have questions I can help with

If I asked you to picture the air, what do you imagine?

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej