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The three most popular monetization strategies for mobile publishers are paid (where someone buys the app), in-app purchases (where someone pays to unlock content or remove ads) and in-app mobile advertising (which includes the videos and banners tha

For example, when sharing a link to a Buzzfeed recipe with a friend

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

but they also break down barriers to entry and expose parts of your app to a broader audience

which may ultimately convert them to your product — for the long haul

and how it's becoming less effective.

Ohanian compared Reddit's plans to Digg, one of the site's early competitors

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it

Ohanian claims that Reddit still has a lot to work on, but it intends to find a way to monetize from the community directly

Ohanian intends to expand upon users gifting "cred" to one another as a way to generate revenue that embraces the community, rather than exploits it.

Startups and apps

This collection is aimed at helping you present your tech startups or apps in English. You can memorize useful phrases for presenting, pitching, being interviewed on your product or service. Use the same clever collocations as successful startups used and still use in their interviews clipped from tech blogs. Such as: "Ping was born from a personal frustration with having a...", "Our Aim is To Bridge The Gap Between...", "At the core of the app lies a clever algorithm that allows" etc.

Ondrej

Startups and apps

Tech issues

Phrasal verbs and idioms in use