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Phraseum is an app that leverages online content to use languages more naturally, as a native speaker might

Well, first we need to figure out what they are

which may ultimately convert them to your product — for the long haul

and how it's becoming less effective.

Ohanian compared Reddit's plans to Digg, one of the site's early competitors

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it

Think about it as ...

This certainly shouldn't be the case.

We live in a world where there's just too much data to ignore, and there's just got to be a way to figure it out,

Ohanian intends to expand upon users gifting "cred" to one another as a way to generate revenue that embraces the community, rather than exploits it.