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the reality of being an entrepreneur can be very different

company that specialized in creating products for

He persisted and built his company into a worldwide player

In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem

leverage business

Would you prefer to pay through bank transfer or through PayPal?

the viability of your business success

unmet need

insight or competitive advantage.

The last three or four years, there’s been a lot of change, and this has been another phase of it

Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

Everyone is helping everyone else. Especially all the small players.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

It just doesn't feel like a product unless it has an icon in your dock.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Our iPad app Paper is about capturing ideas.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.