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Common sense will tell you what this word is

Here's an example of what I mean

I built Logojoy to make it a breeze for anyone to create a simple, good looking logo

So I've shown how architecture can connect people on this kind of horizontal campus scale

So I've shown how tall buildings can be social connectors, but what about public architecture?

I need to start by telling you a little bit about my social life

I want to pause on that question: What makes a word real?

Before I go any further, let me clarify my role in all of this

I'm going to do this as a show of hands: How many of you still regularly refer to a dictionary, either print or online?

Okay, so that looks like most of you.

Now, a second question. Again, a show of hands

Okay, many fewer.

With that, let's turn to dictionaries

Now, don't get me wrong, dictionaries are fantastic resources, but they are human and they are not timeless

So, think about it this way

Thank you very much for your kind attention

If I asked you to picture the air, what do you imagine?

I was particularly interested in moments of time that are examples of life changing the air

But perhaps it's time we start thinking about climate change on the same visceral level that we experience the air.

So here is the game plan