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One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

I didn't catch that

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

It just doesn't feel like a product unless it has an icon in your dock.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

Leaders may be evaluated not only by how much is produced or achieved, but by the quality of the team or organization and its members

Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

The last three or four years, there’s been a lot of change, and this has been another phase of it

insight or competitive advantage.

unmet need

the viability of your business success

We started out a little over 3 years ago

Would you prefer to pay through bank transfer or through PayPal?

leverage business

In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem

He persisted and built his company into a worldwide player

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej