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unmet need

insight or competitive advantage.

The last three or four years, there’s been a lot of change, and this has been another phase of it

Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

Everyone is helping everyone else. Especially all the small players.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

It just doesn't feel like a product unless it has an icon in your dock.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Our iPad app Paper is about capturing ideas.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

While building your first product, keep your costs low. Work out of your own apartment.

“Did Steve Jobs really create the iPod and iPhone, or was it the creative collective of team members at Apple?

Leaders may be evaluated not only by how much is produced or achieved, but by the quality of the team or organization and its members

The best followers support and aid the leader when he or she is doing the right thing, and stand up to the leader when he or she is headed in the wrong direction.

Get serious about sharing. Don’t pretend to own any client. Don’t ever white label people or companies that you hire. Be massively collaborative. Work with everyone you know

Master the art of walking a mile in someone else’s shoes. And don’t just be helpful; be massively helpful. Offer to help even when it doesn’t directly benefit you, and you’ll be amazed by the response.

If you desire freedom and authenticity, master the free-agent mindsets and resist the employment trade-off. Don't settle for a good job when you can have a great career.