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Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

so let’s put a little time in now to make sure

the reality of being an entrepreneur can be very different

company that specialized in creating products for

He persisted and built his company into a worldwide player

In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem

The company navigates largely uncharted waters for traditional economic strictures

Get serious about sharing. Don’t pretend to own any client. Don’t ever white label people or companies that you hire. Be massively collaborative. Work with everyone you know

Master the art of walking a mile in someone else’s shoes. And don’t just be helpful; be massively helpful. Offer to help even when it doesn’t directly benefit you, and you’ll be amazed by the response.

Everyone is helping everyone else. Especially all the small players.

If you desire freedom and authenticity, master the free-agent mindsets and resist the employment trade-off. Don't settle for a good job when you can have a great career.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

Manufacturers in China had spied his idea online, and beaten him to the punch.

It just doesn't feel like a product unless it has an icon in your dock.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Our iPad app Paper is about capturing ideas.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej