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For example, when sharing a link to a Buzzfeed recipe with a friend

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

but they also break down barriers to entry and expose parts of your app to a broader audience

which may ultimately convert them to your product — for the long haul

Ohanian compared Reddit's plans to Digg, one of the site's early competitors

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it

Ohanian claims that Reddit still has a lot to work on, but it intends to find a way to monetize from the community directly

This certainly shouldn't be the case.

That means you merely need to fire up Google Translate for Android