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It’s way down to earth, easy to understand, and makes things nice and simple

In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem

I was doing my taxes the other day, and I got to the point where I was listing all of the donations I gave, and I had an epiphany

I think it's quite apt

The twist is that ...

And I think that that is very troubling, and in a sense, I've been reflecting on turning that part of us off.

let me talk about something really quick

Right now, as Bill McDonough has pointed out, the objects that we buy and use have hidden consequences

To date, many studies have reported...

Let's talk about film now. Film, it's an incredible medium, but essentially, it's the same now as it was then.

So, I'm going to show you a demo of a virtual reality film: a full-screen version of all the information that we capture when we shoot virtual reality

And that's where I think we just start to scratch the surface of the true power of virtual reality.

Just a note on the colors in these images

And I know there's some of you who say, "Well, wouldn't it be better, wouldn't the world be a better place if we all just spoke one language?

So at this point in the talk, this is a nice time to ...

And you'll suddenly discover what it would be like to be unable to speak your own language.

Think of it as a mashup of IMDB and Wikipedia

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

if it gains a critical mass of users, it could be the new go-to place for tracking what people are up to in their professional lives

So, what we're trying to do at the National Geographic, finally, is, we believe that politicians will never accomplish anything