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I want to pause on that question: What makes a word real?

Before I go any further, let me clarify my role in all of this

I'm going to do this as a show of hands: How many of you still regularly refer to a dictionary, either print or online?

Okay, so that looks like most of you.

Now, a second question. Again, a show of hands

Okay, many fewer.

With that, let's turn to dictionaries

Now, don't get me wrong, dictionaries are fantastic resources, but they are human and they are not timeless

So, think about it this way

Thank you very much for your kind attention

If I asked you to picture the air, what do you imagine?

I was particularly interested in moments of time that are examples of life changing the air

But perhaps it's time we start thinking about climate change on the same visceral level that we experience the air.

So here is the game plan

How many of you have used an electronic spreadsheet, like Microsoft Excel?

Very good. Now, how many of you have run a business with a spreadsheet by hand, like my dad did for his small printing business in Philadelphia? A lot less.

So I decided to build a prototype

In fact, I have a feeling that if Lehman Brothers was Lehman Brothers and Sisters, they might still be around

If you’re looking to reach a younger audience in an organic way

Startups and apps

This collection is aimed at helping you present your tech startups or apps in English. You can memorize useful phrases for presenting, pitching, being interviewed on your product or service. Use the same clever collocations as successful startups used and still use in their interviews clipped from tech blogs. Such as: "Ping was born from a personal frustration with having a...", "Our Aim is To Bridge The Gap Between...", "At the core of the app lies a clever algorithm that allows" etc.

Ondrej