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This all emerged from a simple curiosity: “Who made that?”

The idea was inspired by ...

But perhaps it's time we start thinking about climate change on the same visceral level that we experience the air.

In its simplest sense, gamification is showing users how to do something and rewarding them for doing it right or figuring out the problem

Think of it as a mashup of IMDB and Wikipedia

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

tap the downward arrow to the right of the folder

Any changes you make will then be synced up next time you’re online.

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it

Instead, it seems the opposite is true

With that in mind, we wouldn’t be surprised to see consumers ...

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

But go on a bit further up the curve, and then we see it flattening out

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.

Further to the right is more

This one should be pretty self explanatory

The origin story is also pretty cool