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“Did Steve Jobs really create the iPod and iPhone, or was it the creative collective of team members at Apple?

Being a good follower means having the courage to dissent if you think your leader, manager, or superior, is doing something wrong

It’s difficult for me to do my job well when I’m not given updated information.

Also, talk about your needs instead of their faults. Instead of saying, “You did the opposite of the plan we discussed,” say, “I need you to communicate more so we know we’re on the same page.”

Explain to your coworker that the project is important to you, and you want to make sure you both see things the same way, says Dachis.

They’re also afraid of losing their job or of making the situation worse.

While building your first product, keep your costs low. Work out of your own apartment.

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

Our iPad app Paper is about capturing ideas.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

It just doesn't feel like a product unless it has an icon in your dock.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

Everyone is helping everyone else. Especially all the small players.

Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

The last three or four years, there’s been a lot of change, and this has been another phase of it

insight or competitive advantage.

unmet need

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej