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and how it's becoming less effective.

but they also break down barriers to entry and expose parts of your app to a broader audience

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

The three most popular monetization strategies for mobile publishers are paid (where someone buys the app), in-app purchases (where someone pays to unlock content or remove ads) and in-app mobile advertising (which includes the videos and banners tha

so that content didn’t show up in search results and Google wasn’t able to fully monetize from apps

By distilling down to a single app feature, Google is not only providing a quicker way for users to access the best feature of an app

Another twist on the traditional lending model is that

Climb Credit, a new entrant into the student lending market which just received a $400 million lending facility, is taking a different approach

So what I'd like to show you now, in the couple of minutes I have left, is a film that a student made in Guatemala

The other thing: I wanted to give indigenous people a voice

That hit me so hard, telling these people that had been through this experience.

A fact came out of MIT, couple of years ago

So, what we're trying to do at the National Geographic, finally, is, we believe that politicians will never accomplish anything

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

And you'll suddenly discover what it would be like to be unable to speak your own language.

And I know there's some of you who say, "Well, wouldn't it be better, wouldn't the world be a better place if we all just spoke one language?

And that's where I think we just start to scratch the surface of the true power of virtual reality.

So, I'm going to show you a demo of a virtual reality film: a full-screen version of all the information that we capture when we shoot virtual reality

Let's talk about film now. Film, it's an incredible medium, but essentially, it's the same now as it was then.

Right now, as Bill McDonough has pointed out, the objects that we buy and use have hidden consequences

Startups and apps

This collection is aimed at helping you present your tech startups or apps in English. You can memorize useful phrases for presenting, pitching, being interviewed on your product or service. Use the same clever collocations as successful startups used and still use in their interviews clipped from tech blogs. Such as: "Ping was born from a personal frustration with having a...", "Our Aim is To Bridge The Gap Between...", "At the core of the app lies a clever algorithm that allows" etc.

Ondrej