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I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

For example, when sharing a link to a Buzzfeed recipe with a friend

To illustrate this point

That is to say, if we attend to the other person, we automatically empathize, we automatically feel with them

We all know the problem.

So, think about it this way

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

but they also break down barriers to entry and expose parts of your app to a broader audience

And I know there's some of you who say, "Well, wouldn't it be better, wouldn't the world be a better place if we all just spoke one language?

I'm a psychologist, but rest assured, I will not bring it to the scrotal.

So I urge you to shut your eyes and discover the great ideas that lie inside us

And you'll suddenly discover what it would be like to be unable to speak your own language.

Very good. Now, how many of you have run a business with a spreadsheet by hand, like my dad did for his small printing business in Philadelphia? A lot less.

How many of you have used an electronic spreadsheet, like Microsoft Excel?

If I asked you to picture the air, what do you imagine?

I'm going to do this as a show of hands: How many of you still regularly refer to a dictionary, either print or online?

Okay, many fewer.

Okay, so that looks like most of you.

Here's an example of what I mean

Startups and apps

This collection is aimed at helping you present your tech startups or apps in English. You can memorize useful phrases for presenting, pitching, being interviewed on your product or service. Use the same clever collocations as successful startups used and still use in their interviews clipped from tech blogs. Such as: "Ping was born from a personal frustration with having a...", "Our Aim is To Bridge The Gap Between...", "At the core of the app lies a clever algorithm that allows" etc.

Ondrej