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I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

We all know the problem.

For example, when sharing a link to a Buzzfeed recipe with a friend

This one should be pretty self explanatory

Here's an example of what I mean

This all emerged from a simple curiosity: “Who made that?”

So, think about it this way

I was particularly interested in moments of time that are examples of life changing the air

See how one is smaller than the other? Good, let’s roll with it.

That is to say, if we attend to the other person, we automatically empathize, we automatically feel with them

Just a note on the colors in these images

So at this point in the talk, this is a nice time to ...

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

The first thing to know about ...

To illustrate this point

So, if we translate it into real terms

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

but they also break down barriers to entry and expose parts of your app to a broader audience

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it