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Common sense will tell you what this word is

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.

Further to the right is more

This one should be pretty self explanatory

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

Instead, it seems the opposite is true

With that in mind, we wouldn’t be surprised to see consumers ...

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

But go on a bit further up the curve, and then we see it flattening out

I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

Please note you may ...

The idea was inspired by ...

Unfortunately I am a one man band and I am having great difficulty testing this.

It turns out that ...

Here's an example of what I mean

This all emerged from a simple curiosity: “Who made that?”