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Do you possibly drive in the direction of

How did they find their solution?

Get serious about sharing. Don’t pretend to own any client. Don’t ever white label people or companies that you hire. Be massively collaborative. Work with everyone you know

Master the art of walking a mile in someone else’s shoes. And don’t just be helpful; be massively helpful. Offer to help even when it doesn’t directly benefit you, and you’ll be amazed by the response.

How far is it on foot ?

My schedule is pretty chewed out tomorrow

Everyone is helping everyone else. Especially all the small players.

If you desire freedom and authenticity, master the free-agent mindsets and resist the employment trade-off. Don't settle for a good job when you can have a great career.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

Manufacturers in China had spied his idea online, and beaten him to the punch.

It’s a very collaborative culture, and spontaneous conversations are very important to what we do.

It just doesn't feel like a product unless it has an icon in your dock.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

Our iPad app Paper is about capturing ideas.

What are some challenges the company has overcome?

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

Any advice for other startups?

While building your first product, keep your costs low. Work out of your own apartment.

Emails and other online communication

Learn from real emails how to arrange a meeting, naturally asking for help or advice, requesting information, follow up communications like a human. How to open and close emails formally and informally. Imagine starting an email with “Sorry to be a pain, but can you…, ”Sorry for delay in getting back to you" or "Let me know if it works for you but no hurry"

Ondrej