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I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

This one should be pretty self explanatory

Here's an example of what I mean

So, think about it this way

I was particularly interested in moments of time that are examples of life changing the air

That is to say, if we attend to the other person, we automatically empathize, we automatically feel with them

Just a note on the colors in these images

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

The first thing to know about ...

To illustrate this point

So, if we translate it into real terms

When you take away the core of what it's supposed to be about, the community is not going to be too happy about it

Instead, it seems the opposite is true

With that in mind, we wouldn’t be surprised to see consumers ...

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

But go on a bit further up the curve, and then we see it flattening out

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.