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Well, first we need to figure out what they are

so that content didn’t show up in search results and Google wasn’t able to fully monetize from apps

While downloads might initially fall, user engagement and retention could increase once people are exposed to the value and usefulness of your app through the mobile web

and how it's becoming less effective.

Think about it as ...

Ohanian claims that Reddit still has a lot to work on, but it intends to find a way to monetize from the community directly

We live in a world where there's just too much data to ignore, and there's just got to be a way to figure it out,

Ohanian intends to expand upon users gifting "cred" to one another as a way to generate revenue that embraces the community, rather than exploits it.