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Just a note on the colors in these images

I'd like to share with you a very quick story to illustrate this

The first thing to know about ...

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.

Further to the right is more

I'd like to give you a little example

Please note you may ...

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

So, what we're trying to do at the National Geographic, finally, is, we believe that politicians will never accomplish anything

Think about it as ...

With that in mind, we wouldn’t be surprised to see consumers ...

But go on a bit further up the curve, and then we see it flattening out

This one should be pretty self explanatory

The idea was inspired by ...

Here's an example of what I mean

This all emerged from a simple curiosity: “Who made that?”