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I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

Here's an example of what I mean

So, think about it this way

I was particularly interested in moments of time that are examples of life changing the air

That is to say, if we attend to the other person, we automatically empathize, we automatically feel with them

Just a note on the colors in these images

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

The first thing to know about ...

To illustrate this point

So, if we translate it into real terms

With that in mind, we wouldn’t be surprised to see consumers ...

not because of the content of the deck but because of the story surrounding it

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

But go on a bit further up the curve, and then we see it flattening out

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.

Further to the right is more

Now, I know what you're thinking. You're thinking ...