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I want to pause on that question: What makes a word real?

Before I go any further, let me clarify my role in all of this

I'm going to do this as a show of hands: How many of you still regularly refer to a dictionary, either print or online?

Okay, so that looks like most of you.

Now, a second question. Again, a show of hands

Okay, many fewer.

With that, let's turn to dictionaries

Now, don't get me wrong, dictionaries are fantastic resources, but they are human and they are not timeless

So, think about it this way

spread the word

Thank you very much for your kind attention

If I asked you to picture the air, what do you imagine?

Fine, thanks!

I was particularly interested in moments of time that are examples of life changing the air

Not bad.

But perhaps it's time we start thinking about climate change on the same visceral level that we experience the air.

So here is the game plan

How many of you have used an electronic spreadsheet, like Microsoft Excel?

... to showcase alternate new logos and hype up its new effort.

Very good. Now, how many of you have run a business with a spreadsheet by hand, like my dad did for his small printing business in Philadelphia? A lot less.