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I'd like to give you a little example

I'd like to share with you a very quick story to illustrate this

So, think about it this way

So, I'm going to show you a demo of a virtual reality film: a full-screen version of all the information that we capture when we shoot virtual reality

So what I'd like to show you now, in the couple of minutes I have left, is a film that a student made in Guatemala

To illustrate this point

For example, when sharing a link to a Buzzfeed recipe with a friend

We all know the problem.

the curve is really steep

But go on a bit further up the curve, and then we see it flattening out

Now, I know what you're thinking. You're thinking ...

Now, you might think this is

This one should be pretty self explanatory

Cutting back will save the company 18%.

I’ve distilled the investor pitch formula down to the 11 core slides

I'll be there shortly

He went on to explain that Hootsuite recently came out with

See how one is smaller than the other? Good, let’s roll with it.

That is to say, if we attend to the other person, we automatically empathize, we automatically feel with them

Let's talk about film now. Film, it's an incredible medium, but essentially, it's the same now as it was then.