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But perhaps it's time we start thinking about climate change on the same visceral level that we experience the air.

The idea was inspired by ...

This all emerged from a simple curiosity: “Who made that?”

Now, if you begin to look at the idea that these cultures could create different realities, you could begin to understand some of their extraordinary discoveries

Instead, it seems the opposite is true

With that in mind, we wouldn’t be surprised to see consumers ...

It's a whole new way of looking at the world

We all know the problem.

So what this tells us is that

But go on a bit further up the curve, and then we see it flattening out

So here we are, what I've done here is put on the vertical axis social progress. Higher is better.

Further to the right is more

Now, I know what you're thinking. You're thinking ...

Now, you might think this is

This one should be pretty self explanatory

I'd like to share with you a very quick story to illustrate this

I'd like to give you a little example

Please note you may ...

I've always wondered ...