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For example, when sharing
a link to a Buzzfeed recipe with a friend
app
startup
description
demonstration
pitch
example
illustration
demo
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This one
should be pretty self explanatory
easy
explanation
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clear
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evident
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If you pass the police station, then
you've gone too far
direction
answer
travel
travelling
holidays
directions
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giving directions
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So
here is the game plan
presentation
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The last three or four years, there’s been a lot of change, and this has been another phase of it
article
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Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products
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the best choice when performance and native features are required. The second is to create a web app that lives entirely online, usually a better choice when the app needs to work across multiple platforms or devices
software
website
web app
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Well shit, what do we do?
slang
hipster
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How did they find their solution?
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I went and had drinks with a product manager from Adobe
past tense
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Everyone is helping everyone else. Especially all the small players.
business
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I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based
business
past tense
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In addition, as one designer friend mentioned to me, there is a psychological legitimacy to native/hybrid over web.
reported speech
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It just doesn't feel like a product unless it has an icon in your dock.
business
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And as Giannattasio points out, more developers can build this way.
example
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"HTML continues to grow really rapidly, and so the possibilities are just growing and growing." he says.
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Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.
summary
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Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?
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Our iPad app Paper is about capturing ideas.
introduce
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