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Do not train children to learning
by
force and harshness, but direct
them
to it by
what
amuses their minds,
so
that you may
be
better able to discover
with
accuracy the peculiar bent of the genius of each.Plato
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education
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The last three or four years, there’s been a lot of change, and this has been another phase of it
article
business
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Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products
article
business
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the best choice when performance and native features are required. The second is to create a web app that lives entirely online, usually a better choice when the app needs to work across multiple platforms or devices
software
website
web app
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Well shit, what do we do?
slang
hipster
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How did they find their solution?
question
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I went and had drinks with a product manager from Adobe
past tense
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Everyone is helping everyone else. Especially all the small players.
business
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I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based
business
past tense
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In addition, as one designer friend mentioned to me, there is a psychological legitimacy to native/hybrid over web.
reported speech
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It just doesn't feel like a product unless it has an icon in your dock.
business
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And as Giannattasio points out, more developers can build this way.
example
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"HTML continues to grow really rapidly, and so the possibilities are just growing and growing." he says.
reported speech
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People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.
business
metaphor
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Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.
summary
business
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Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?
question
business
impact
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Our iPad app Paper is about capturing ideas.
introduce
business
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What are some challenges the company has overcome?
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One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that
answer
business
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We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.
business
work process
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