eakmotion | Phraseum

eakmotion

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Any advice for other startups?

We have one designer for every engineer, which lets us prototype aesthetics and functionality rapidly and at great fidelity before we start building.

One challenge we had to overcome is the perception that iPads are for content consumption and gaming only. FiftyThree’s Paper and Pencil changed that

What are some challenges the company has overcome?

Our iPad app Paper is about capturing ideas.

Why should we have to sit there and write out all this stuff when 80-90% of it is the same stuff that we write for every other project?

Macaw is the newest, but not the the only player in the space. Both froont and Bohemian Coding's Sketch app are similar tools and they have had more time to improve on them.

People refer to this type of tool as "The Holy Grail" because it's design tool that knows how to code, says Giannattasio.

"HTML continues to grow really rapidly, and so the possibilities are just growing and growing." he says.

And as Giannattasio points out, more developers can build this way.

It just doesn't feel like a product unless it has an icon in your dock.

In addition, as one designer friend mentioned to me, there is a psychological legitimacy to native/hybrid over web.

I did a lot of work with Apple before starting Macaw and a lot of their core applications are basically just HTML based

Everyone is helping everyone else. Especially all the small players.

I went and had drinks with a product manager from Adobe

How did they find their solution?

Well shit, what do we do?

the best choice when performance and native features are required. The second is to create a web app that lives entirely online, usually a better choice when the app needs to work across multiple platforms or devices

Prototyping is something that needs to be completely woven into the fabric of how you create strategies and products

The last three or four years, there’s been a lot of change, and this has been another phase of it